20th Century Fox is drumming up publicity for "Alien: The Director's Cut" with a novel gimmick. The studio has distributed 20 posters signed by director Ridley Scott to theaters in New York, Los Angeles, Chicago, San Francisco, Philadelphia, Boston, Dallas, Washington D.C., Houston, Seattle, Atlanta and Toronto. If you're the first to find the signed "Alien" poster in your local theater, you get to keep the collectible.
"Alien: The Director's Cut" hits theaters on October 29.
Source: Cinescape [1]
Links:
[1] http://www.cinescape.com/