Much more likeable than the Raimi/Maguire trio.
Much closer to Spidey's comic book storytelling as well, although not without minor flaws of it's own, it's a tribute to his origins, with the whole story of Gwen Stacy giving Parker a solid background. (sorely missed in the Raimi trio)
The Lizard makes for a great villain as well, and the climactic moments have a sense of deja vu (shake them off, for both have borrowed generously from the comic books)
All in all, a superb entertainer in it's own right. And yes, a fantastic 3D cinematic experience as well.
* * * ½
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Add another solid entry into the found footage sub-genre.
Critics and bashers be damned, this is actually a film which is much better than all the PA sequels combined.
Well fleshed out characters, excellent background premise, nicely paced narrative, and some really nice performances to boot.
The first 30-35 minutes were slow (even by mockumentary standards), but that could be called nitpicking. Not to mention minor narrative flaws, which don't sideline the pace at anytime.
And wow, that jaw-dropping climax! Most people hate it, but I personally liked it.
Stop making comparisons and enjoy this for what it's worth - a great film bogged down by too many expectations. I loved this film, and eagerly await it's sequel.
* * * ½