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Supernatural/Gore
Tension, suspension. Supernatural?
If you are making gore and violence filled movie, with really, really, REALLY bad story and with other poor elements. It may not work, like you intended to. It really depends and in my opinion, you have to be very talented director/actor/script- or story-writer to make anything work out. Still, these elements will always belong to horror genre.
Also. There is always "mindless" violence, played for fun. Like Bad Taste (1987) or even Braindead (1992) (which are "good" bad movies, mainly because of a talented director). And usually these are much about effects.
There are really good supernatural-themed movies out there (example. Insidious (2010) which was fantastic and even bit creepy, building tension etc.).
It adds mystery and suspension, using dark shadows, occult occasions and bit of haunting feeling down your stomach.
But in the end, I prefer slasher-flick over a ghost-flick. For entertainment purposes, of course.
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