It's an interesting article. The way I see it, zombies are used to symbolize two different concepts these days- the slow, shuffling zombies are symbols of a dead, decaying society, and the fast, angry zombies are symbolizing the rebelious spirit. It's a facile analogy, but mostly fits.
Zombies have certainly become co-opted by corporate America. As he mentions in the article, they're now used to sell cars... and I saw a commercial for some kind of snack food the other day that was using zombies...
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