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I am in two minds about 3d. I can understand why Hollywood likes it - it draws people to cinemas, and allows remakes of remakes to be remade in 3d.
I imagine it stops films from being pirated in the cinema.
On the other hand, I don't think the technology is sophisticated enough to make it suitable for all films. It is great as a gimmick for action etc but it adds nothing to drama/comedy etc.
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