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Transformers....the Ride
Variety
Oct, 20, 2008
New Attraction to Hit Theme Parks in 2011
The Transformers are taking shape at Universal’s theme parks.
Universal Parks & Resorts has paired up with Hasbro and DreamWorks Pictures to produce a “Transformers” attraction at its parks in Hollywood and Singapore set to open in early 2011.
Ride will use 3-D HD footage with special effects, robotics and track to place humans in the middle of a war between the friendly Autobots and evil Decepticons, who can turn into cars, trucks, planes and other vehicles.
U declined to disclose just how much it will spend to produce the attraction, but company spent around $40 million to build “The Simpsons Ride,” which opened over the summer at its parks. “Transformers” could come with a higher pricetag.
The attraction will first open at Universal Studios Singapore, to be based at the multibillion-dollar Resorts World at Sentosa, before bowing in Hollywood. The Sentosa resort is skedded to open in 2010.
“Transformers” will replace the “Backdraft” attraction and special effects soundstages on the lower portion of U’s Hollywood park. Construction begins after Labor Day.
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