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Father's Day with Robin Williams and Billy Crystal was pretty horrific
an idea I had that could work for a horror. Make a movie and give it a '2' title. Let's say...Monster of Death 2 (only a GOOD title). And in the advertising, bill it as the long awaited sequal to the under smash hit. Build it up like this the whole time. Don't let one utterance about the movie slip promotion-wise without saying how everybody loved the first one and how this is a really long-awaited sequil. Movie opens, in theory, it does great at the box office. Then, get the same people and make Monster of Death, and "re-release" it. If the movies are good, they'll make HUGE money, the "first" one especially
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