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Originally Posted by XtRaVa
What hype? Was there like loads of hype in america about it or something? Mainly because it was another british horror or something?
Over here in england, we just had an advert or two about it, nothing major. Went along to see it in the cinema in 2005, and it was alright, not great. But we had no hype about it what-so-ever for it to live up to or not.
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It was the first truly successful instance of a viral marketing campaign. The internet and movie community was abuzz with rumors about this supposedly "found footage" that was painstakingly edited into a documentary about the suspicious death of the three leads.
The buzz worked. The film still stands as the most profitable film in history. $35,000 budget and $250,000,000 in global box office.
And I quite liked it, but the spate of imitations were rather unpleasant...and the sequel, ugh.