I am lucky to have friends that like horror, but I also have several that don't. Now and then I will go to a horror movie by myself... when I was in sixth grade I snuck into the Texas Chainsaw Massacre. I think I'm still damaged.
For a while we were hosting horror theme movie marathons. We'd borrow an LCD projector and show the movies on a wall with the sound pumped through a big PA. Once we watched all three of Fulci's zombie trilogy, and served spaghetti and red wine. Most of the people there weren't really horrror fans but got into it just as a theme party. Once we had sushi and Japanese beer with Ringu and Dark Water. I could see serving barbecue while watching TCM, but I will skip the head cheese. Anyway... making horror movies more of an event makes it easier to drag friends in.
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