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Can understand on some remakes, but I live the UK and the amount of horror that hits the big screen is pitiful.
As such the box office is where the real money is made, the general public just don't go to the cinema to watch horror anymore.
I think that it is crap as if they don't put them on the big screen then HOW ARE PEOPLE TO HEAR ABOUT THEM? You only get horror ads on horror movies in the UK so yet again you won't get the general population hire it on the off chance after seeing the ad.
However if it is part of saga or if its a remake more people are likely to hire it, because its an established name.
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