So far I've read "my friend wants to make a magazine, but I want you to come up with the title, cover, reviews, etc". I think your friend should just go to the newstand and buy a magazine instead since there seems to be no effort involved on his part. Of course he'd probably want somebody to go there, someone else to pick it out, someone else to pay for it, another someone to read it... you get the idea
CK
ps
:D