I see where we are going with this. From what I see by reading the debates and arguments, after some point, there actually seems to be 2 different horror fan types... 1. The ones that prefer to think over and use their imagination (Blair Witch Project) and 2.The fans that aren't scared of anything anymore, and are bloodhound thirsty beasts (house of 1000 corpses etc). I think the key here is like what Nightmare on Elm street was..by mixing in all of the elements in a way that would attract all types of horror fans, the more sophiscated class, and the gore-thirsty grunt ones.

A good start-out in the movie would be blood and gore to fire up the imagination, but the rest would be used by the imagination and creativity, because like Stingy Jack said..we dont want to be shown the same bull over and over...once we see something, we will move on. Personally, I found the Blair Witch project quite scary..but that is a movie which would suck to view over and over, because there isnt any blood or gore to drool at, therefore the Blair witch project tape would be a waste at buying. That movie is great for first timers and rentals, and really sends the chills down it paid attention to. Remember though, this is a movie..not a book. Some people watch movies over books for that very particular reason...to just sit back and enjoy the show, rather than thinking logically. Well, stingy, it looks like I have some King of the Long post competition to do :) its glad to know I have some challenge around here at least lol.
Dexter