Hardee's Pissed At Jack In The Box Ad That Suggests Angus Burgers Are ANUS Burgers
 

Jack In The Box Ads Called Misleading

Competitor Sues Jack in the Box Over TV Spots Mocking Burger Meat

Los Angeles, California - The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.

CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from.

"I'd rather not," the pointy-nosed Jack replies.

The employee asking the question traces a circle in the air with his pen while pronouncing the word Angus.

CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.

Executives at San Diego-based Jack In The Box had not seen the lawsuit and could not respond, company spokeswoman Kathleen Anthony said.

Restaurants owned by Burger King Holdings Inc. and McDonald's Corp. also serve Angus beef burgers.

CKE is known for running controversial ads for its chains, including one featuring a scantily clad Paris Hilton washing a car while eating a burger. But CKE claims the Jack In the Box ads go too far.

"They're not being funny," CKE chief executive Andrew F. Puzder said Friday. "They need to stop misleading people about what Angus beef is."

Puzder said that the company asked Jack In the Box to drop the ads, but that the chain refused and pointed to a Carl's Jr. TV spot suggesting Carl's Jr. milk shakes were superior to those served by competitors.

Puzder said the comparison was not valid because the Carl's Jr. ads did not suggest that Jack In the Box shakes were made from milk that came from an unsavory part of the cow.

I see nothing here that'd hold them legally liable.
As though they didn't have their numerous legal reprasentatives read up and find out just how much they could "not" say about something prior to the ad campaign. The other place is just having a whine about it...although, deliberately slandering your competition isn't exactly the most upstanding thing to do IMO...

shit!!!you get that over there too.
Mc cafe were being sued over here about an ad..depicting a woman tipping out
a cup of coffee bought from a mobil gas station. :rolleyes:
Burger king adverts had been pulled becos they are losing revenue so started
using bikin clad females riding horses to win back the teenage male customers.
the food industry are getting really pathetic

The fast food industry anyways...I guess they're catering for the average intelligence level for those they assume are eating the stuff...

I thought this place got sued out of the ass,and had to shut down?

I had to laugh when I seen an ad for a fast food place stating that its chicken burgers are NOW made from REAL chicken. I mean yeah I know some are not made from chicken but why would you advertise that they weren't before but are now.

HaHa...So...What was it BEFORE?...Pigeon?

Lizards.....