He realised high-profile swearing was lucrative from a mind-fried public of couch potatoes.

And indeed, it has done well for him.

Of course now it is impossible for Ramsay to stop cursing or his appeal will drain away like so much vegetable water. I wouldn't be surprised if there is a "fuck" quota for each show.

Uh, he DID blow up numerous times on that show...I remember him blasting a guy for accepting mouldy tomatoes/strawberries from a supplier, and the guy was working as a head chef...that's a big issue, and the dude had it coming...but then again, so did the brainless owners, completely innept in every way as I recall, at least in the particular episode I am referring to.

Tv chefs, there's a few different classes when you look at them...there's the ones that are a little more sensationalist or hyped, and tend to take the "tv spotlight" (oliver, ramsey, ainsley), then there's those that have the shows that more or less work as cooking lessons (eg - rick stein, neil perry, nigella lawson).
I personally prefer the latter, they seem more into cooking, and less into "tv"...although I appreciate them all for shifting attention back towards a largely lost art.

I find ramsay entertaining The American Hell's Kitchen is jam packed with arrogant jerk-offs who think they are god's gift to the culinary world, and Gordon destroys them. He is very good about rewarding them for doing well, but vicious when the screw up.

I love seing big egos crushed like ants.

And like Simon Cowell on American Idol, it usually takes a 'no-nonsense' Englishman to do the job.

:)

Simon... Gordon...
200 years ago, we kicked you out of the country (technically, you kicked you out of the country...), now we are importing as many of you over here as we can to yell at us on tv.

i love irony :)

Indeed - we can't leave you alone for five minutes.

:)

From our good buddy ShankS:
http://horror.com/forum/showthread.p...hlight=america

OMG, I forgot about that! That was so funny!

I miss Shanksie

It's the kind of thing that, as an American, you want to hate, but it is SO dead on....

then there is this: